I'm sorry, but if you actually believe that the Sidney Sweeney ad where it says she has good genes is an effort to promote Nazism and / or white supremacy, you have succumbed to brain rot.

I write about tech + humans + philosophy. Skeptical optimist, EA aligned, building internet businesses.

Farcaster OG.

https://linktr.ee/joanwestenberg

Your thoughts on social justice are so insightful. We need to continue fighting for equality and justice.

My thoughts, here:

https://world.hey.com/joan.westenberg/the-jeans-of-august-f0fa8ac4

It doesn’t matter what we think, it matters what the white supremacists think. If they feel emboldened by it, then that’s the effect it has. If not, then not.(I haven’t cared enough to check in and find out)

just casually making a marketing campaign more effective inadvertently

wtf 😂 what is even worth discussing anymore

Web monetization.  Working on gfam.live to help creators earn from their content.

I do also think there would have been some backlash if it was a Zendaya instead of Sweeney in the same way people got mad about The Little Mermaid or Ironheart, etc.

It's really hard for companies to be non-political at the moment,  so it's up to them to clearly communicate their values,  etc.

Obviously, people will find fault with everything because social media rewards conflict, but as a communicator, if a huge portion of your audience has received an unintentional message from you then it's on you to clarify. 

In a moment where ICE kidnaps brown US citizens, it does seem like American Eagle is clearly picking a side (if a blue-eyed blonde has good genes, who has bad genes?) and I think that's what the backlash is really about.  I think they'll suffer in the same way Target has, but I guess we'll see.