Jesse Pollak on Farcaster

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https://onchainsummer.xyz

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Jesse Pollak pfp

@jesse.base.eth

we just open sourced the @base.base.eth editorial style guide if you're building on @base.base.eth, review (below), give feedback, and adopt — our goal is to help you grow.

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Jesse Pollak pfp

@jesse.base.eth

we work hard to talk about @base.base.eth and the onchain economy in a way *everyone* can understand. if you use our style, we're more likely to engage, reshare, and amplify what you're doing. and we're always open to feedback! https://github.com/base-org/brand-kit/blob/main/guides/editorial-style-guide.md

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Jesse Pollak pfp

@jesse.base.eth

a huge shoutout to @drewcoffman who is the voice behind @base.base.eth and the author of this guide. we couldn't be doing this all without him!

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greyseymour.eth pfp

greyseymour.eth

what’s your position on occasionally & strategically using “base” vs “Base”? (less in community marketing & more in casual but public dialogue)

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PANIK.ETH 👻🦖👾🐙 pfp

PANIK.ETH 👻🦖👾🐙

This approach. Hmm, how should I put it. Based! Thank you, @jesse.base.eth!

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C O M P Ξ Z pfp

Thanks for sharing. 🤌

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base pfp

This is great, thank you!

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Nicolaus pfp

lorem ipsum throughout the "Graphic Elements" section, and what looks like missing logomarks in a couple places like this — assuming this is a white logomark on white BG

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cyrus pfp

one question would be how do we refer to Base or onchain outside of farcaster and crypto twitter? for example when posting about /plantbased on LinkedIn (😅) or IG, if I used those terms, the audience would be lost

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Joanna pfp

Great guide, will be sharing with my team 🙏 Feedback: As a long time defender of the correct use of em dashes, they are usually used without spaces except in a printed newspaper context! The Merriam-Webster guide linked on this point also uses them without spaces!

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Tommy000 pfp

Why use eth price denominations to emphasize the global economy? Price of global commodities, products and services are always denominated in usd (gold, oil, container transport etc). It is also less convenient to talk about a prrice of 0.00041eth instead of 1 usd. Even as European I mostly calculate my portofolio value in usd instead of euro's.

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James 空灵地平线 🌟 pfp

James 空灵地平线 🌟

Thank you for this, will make a lot of verbiage the same and easy for users.

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Bookmarking this.

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I am extremely happy to found this just on time before submitting a grant. This is a huge help.

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