The problem with airdrops (even post TGE) is that there's no way to calculate the ROI and therefore impossible to tell if they're cost-effective. So why do projects keep doing them? My best guess is that they don't know what else to do with their tokens.

building @dau and @boostxyz to help mini app devs grow onchain with token incentives. prev dapper, opensea

Stay Curious // iixii // Head of Crypto at https://www.lazertechnologies.com/  // Prev: CoinDesk, Roc Nation // based @basedevo

I think this is a red herring

Usually this type of "distribution" is meaningless

/new-york 🗽 • /untzuntz 😈 • /tastebuds 🍕 Fan of eating tacos and bringing people together, often at the same time 🌮

i think it’s just early in terms of how people have handled onchain distribution

Programmatic distribution can be very powerful if leveraged properly