You’re a developer building a new token-based product.

Your goal is to acquire users for your product. You’re considering an airdrop as a tactic to do this.

User A 
History of not selling airdrops immediately.

User B
Sells most airdrops immediately.

You can only airdrop to one. Which one do you choose?

User C: doesn’t matter if they sell or hold the awareness airdrop. 

They learn about the product via the airdrop and they become a loyal net profitable user of the product.

🥷 at Senpi:  senpi.ai 
 | Your AI edge in the market — finding signal, auto-trading, mastering exits. Welcome to the onchain dojo.

Sure but that wasn’t the question. 

People are surprised that developers are less interested in targeting people more likely to immediately sell, everything else being equal.

Ok, but airdrops are not good marketing vehicles as they are rn. 

It’s just free money without the coupon (e.g. buy one get one free)

Our airdrops have an activation as part of the flow.

Ahhh I didn’t see that!

I just opened farcaster for the first time in a few hours and saw your question!

I’d love to an airdrop that is distributed based on activation and continued usage

The point is addressing a bunch of people who are mad developers are not choosing to target them for airdrops here because they sold. We’ve done 10+ airdrops. Developers choose who to target with historical data being one of the filters. It’s not a primary filter, but if deciding between two marginal users that have similar profiles, they choose the one less likely to sell.

The question was generic? Not farcaster specific

What if your token is the first they sell immediately? Or what if your token is the only one they never sell? Your product should speak  and make someone believe in it enough to want to hold. So we need another option to pick from.