Dan Romero on Farcaster

Dan Romero pfp

You’re a developer building a new token-based product. Your goal is to acquire users for your product. You’re considering an airdrop as a tactic to do this. User A History of not selling airdrops immediately. User B Sells most airdrops immediately. You can only airdrop to one. Which one do you choose?

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Jason Goldberg pfp

User C: doesn’t matter if they sell or hold the awareness airdrop. They learn about the product via the airdrop and they become a loyal net profitable user of the product.

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tricil pfp

This is false - I am a voracious mini-app user (just ask the @bracky and @ponder teams) and I love trying new things. For example: I checked out Circus and thought it was cool but I don't need yet another token launcher, much less on SOL. Betrmint was also cool but I have zero interest in minting podcasts (they are fine in their web2 distro lane). The only reason I sell most airdrops immediately (hi, User B here) is that I am trying to survive in this world. Working on it. but to equate "getting users" with "whether or not I'll sell" is false and disingenuous. living proof of that, bud.

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Jason Goldberg pfp

Also, I don’t think history of selling matters. The previous products could have been shitty products. And sending people free money not tied to an activation requirement is just stupid marketing. I’d rather target users who have: High onchain transaction volumes High propensity to try new onchain products

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Kyle B pfp

Why am I as a developer, developing a token-based product if I don’t want people to trade the token?

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henry pfp

build the product first then reward the active users and create an incentive for long term token holding

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O+< (dan/steely) pfp

O+< (dan/steely)

@spitfunkolips.eth

logical fallacy: false dilemma market decides

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Semui pfp

The product uses the token? Then I'd think user B .. if you want new users you want the token to be liquid and circulate to as many potential users as possible. Hoarding decreases liquidity.

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nathan pfp

imo entirely dependent on qualification for the airdrops discriminating against those who hold / sell airdrops is not the way, you shouldn't have the choice fix the qualification process to mitigate the problem we trade open markets

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frdysk pfp

it has to be user B, if your project relies on the token to thrive/survive, choosing user A means your project dies instantly no?

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llbxdll pfp

Some people might be new to this perspective if they were trading 45 minute charts on photon / pumpfun whatever 24/7 for the past two years.

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Jacque(she|her) pfp

Jacque(she|her)

Whats the difference between using the token or selling the token? Holding is great yet they want us to use the product so what do we do?

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logonaut.eth 🎩🍖↑ pfp

logonaut.eth 🎩🍖↑

You’re a user exploring a new token-based product. You're not real keen on Solana, let alone a token launcher on Solana. Your goal is to keep an open mind and try out the product anyway — maybe you'll be pleasantly surprised and end up embracing it and broadening your horizons beyond the EVM ecosystem. You add the mini app not once but twice (two different versions?) and even turn on notifications. You use it to launch a Solana token — your first. Hmm, that wasn't so bad. The next day you miss an airdrop from the app developer because, by launching a token using their product, your $SOL balance dropped too low to qualify. Meh, not a big deal — that's just how it goes sometimes. Meanwhile, though, you decide you've installed way too many mini apps and should delete some. Mini App A Novel and made you feel valued. Mini App B Derivative and made you feel unvalued. You decide to remove just one of the mini apps. Which one do you delete?

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Coop pfp

@coopahtroopa.eth

User B Your goal should be to make your product and token experience compelling enough that someone who immediately sells wants to hold and increase their position. I would argue most users in scenario A are not very active onchain and likely will not move the needle for you in gaining the mindshare you're hoping for by doing an airdrop in the first place

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jayme pfp

User A Airdrop to the users will build on and invest in your product ecosystem, shill it to kingdom come, and build a basketball court with your logo in the center of it ;P

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tmo.basin | ensurance agent pfp

tmo.basin | ensurance agent

I used to think A but after we had 14M $ensure stolen and much of it sold I tend to think B. Rationale is it created more volume and activity than anything we have done while trying to manage the outcome. Pretty much ready to say fuck it and get as much supply out in wild as possible and let true price discovery happen. User A will be there if we offer a real asset with robust characteristics and utility.

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Jason Goldberg pfp

coming back on this As a developer if I could target: x = 10k farcaster users who trade >$10k/month in crypto (or some other high value metric) y = 10k farcaster users who tend to not sell airdrops in the first 7/30 days I’d choose “x” every time = high value users My point is: what the user did previously with other airdrops is less relevant. Those could have been shitty products. What I care most about is high value users — then it’s on me to convert them if they find my product useful. I hope this makes sense. Thanks for spurring the discussion @dwr.eth !

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Zinger pfp

I think holding is good but a better heuristic would be if that user then went and took a key action in the ecosystem that the airdrop was promoting, that’s most important imo

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Jon Commstark pfp

It’s a bad take. Neither are indicative of the ideal customer It’s very dependent on the goal of the dev MOST devs actually want high promote on the timeline. The airdrop is just marketing fodder Who would you rather have? User A: 30k follows cast 200 times a day, sells most airdrops User B: 100 followers never casts HODLs everything to 0 let’s not make airdrops into something their not Payment for promote or at best, payment for beta testing Will /farcade care if User C sells if User C builds and plays games all day, provide feedback and share on timeline? We can’t forget that the selling of USD as a currency management tool is one of the largest use cases for the USD (so is farming USD fwiw)

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christopher pfp

For new token products, you want velocity from economic utility. User A represents higher-quality user acquisition that supports sustainable tokenomics and long-term product success. Token usage also aligns with intended utility, greatest feedback from usage.

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