The problem with airdrops (even post TGE) is that there's no way to calculate the ROI and therefore impossible to tell if they're cost-effective. So why do projects keep doing them? My best guess is that they don't know what else to do with their tokens.

building @dau and @boostxyz to help app devs grow onchain with token incentives

Stay Curious // iixii // Head of Crypto at https://www.lazertechnologies.com/  // Prev: CoinDesk, Roc Nation // based @basedevo

it's the digital equivalent of throwing $100k on a ETHCC party and calling it distribution

big difference is that $100K has real value and majority of the tokens in crypto are overvalued and just minted outta thin air.

that's a fair point. although still not able to measure the ROI when there's liquid value (is price change in 24hr window best way to measure success?)

even if worse case scenario teams would have more money with a token vs without one.

if tokens actually actually did something measuring ROI would have been easier too imo. like tvl? revenue? users? anything else

yes can't have a token without revenue. now you can start measuring return on incentive spend and cac:ltv