You’re a developer building a new token-based product.

Your goal is to acquire users for your product. You’re considering an airdrop as a tactic to do this.

User A 
History of not selling airdrops immediately.

User B
Sells most airdrops immediately.

You can only airdrop to one. Which one do you choose?

User C: doesn’t matter if they sell or hold the awareness airdrop. 

They learn about the product via the airdrop and they become a loyal net profitable user of the product.

🥷 at Senpi:  senpi.ai 
 | Your AI edge in the market — finding signal, auto-trading, mastering exits. Welcome to the onchain dojo.

Sure but that wasn’t the question. 

People are surprised that developers are less interested in targeting people more likely to immediately sell, everything else being equal.

Ok, but airdrops are not good marketing vehicles as they are rn. 

It’s just free money without the coupon (e.g. buy one get one free)

Airdrop has been a good marketing since 2017, take it or leave it