Anyone know why / how bars get those umbrellas or tables with beverage brands on them?

Is it free? Is it part of a distribution deal? What’s the logic behind it

most likely a sponsorship deal with the bar?

Entering my cheering for you era. You cannot compete with me. I want you to win too.

most of the bars ive observed usually serve said brands on tap, so guessing its a brand deal with the bars.

would be weird to have a logo of the drink but not serve it anyway

I wonder if it’s given for free no strings attached or if they only give it if the bar distributes their beverage