Anyone know why / how bars get those umbrellas or tables with beverage brands on them?

Is it free? Is it part of a distribution deal? What’s the logic behind it

Entering my cheering for you era. You cannot compete with me. I want you to win too.

most of the bars ive observed usually serve said brands on tap, so guessing its a brand deal with the bars.

would be weird to have a logo of the drink but not serve it anyway

I wonder if it’s given for free no strings attached or if they only give it if the bar distributes their beverage

most likely a sponsorship deal with the bar?

companies will sell product to the bar for cheaper if they use their displays. for example, red bull will give discounts to stores or venues on their cans if they put up a RB branded display for x amount of time

As far as I know, they give them branded furniture + product at a better price.

This happens with venues and beer/liquor brands all the time

It’s usually freebies

It falls under the marketing budget of the promoting companies. This is similar to how free merchandise is distributed in crypto events. 

Pepsi used to install free refrigerator in shops as a part of their distribution

I would almost assume its a sponsorship deal to get a discount on goods ordered from them. So like you show off our brand we give you a discount on beverages. 

But just my guess lol