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bence

@bence

195 Following
652 Followers
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@bence
your interface is your brand for vol, everything started with a single circular button each subsequent page building on this visual fragment, turning ui into identity memorable products build brand in user flows not just around the product, but through it
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i will not stop making cracked navs
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ai avatars will be one of those extremely profitable niches that starts at the fringes for socially isolated people then it will be part of a new wave of counterculture, eventually becoming ubiquitous it mirrors the social perception curve and parasocial relationships we’ve seen on onlyfans game studios are well positioned for this in the long-term, though for now i anticipate ai clones of existing creators to be the initial bridge
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practically all product work i do now is either financial incentives or game mechanics, regardless of sector this was an unexpected takeaway from working in crypto for years. we obsessed over tokenomics and incentive design the bar we set for these is incredibly high, and surprisingly, it became one of my most transferred skills everything is gambling and gaming now
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as it becomes easier to make everything, it’s becoming harder to care about anything
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your users have a limited cognitive budget spend it like it’s their cash
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your brand is represented in negotiations. it’s how you behave in high-stakes scenarios in these moments, you’re teaching people what it’s like to work with you. your principles, posture, and values come into focus
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the past 2 years been seeing this come up a fair bit: “invisible ux” basically the idea that ai will order your food, book your flight, find the perfect clothes for you. all in the background, from a single prompt. it’s so apparent anyone who believes this has no idea about consumer behaviour yes, this will do great in productivity contexts but when buying literally anything, it’s part of the purchase experience to decide what you get. maybe you change your mind after seeing other restaurant options. maybe you realise blue isn’t your colour once you try that jumper on methodically trying to erase the act of wandering in the purchase journey will alienate more than it will attract it really highlights the biggest skill gap in most tech companies that’ll be their adoption bottleneck: emotional intelligence. we’ve spent decades over-indexing iq, neglecting eq given so much of purchase behaviour is emotional, engineering a logical way of consumption will continue to fall flat
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you don’t want to hear this but the fact a sizeable part of the population is associating the em dash with chatgpt means they’re doing branding right ownable characters in text are way underutilised for brand narrative
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https://farcaster.xyz/bence/0xada6e5a0
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turns out the protocol was bluetooth, and works within 20m not 20km. offline enough to reclaim life, online enough to stay plugged in genz will love this, just needs a killer front-end
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as we generally move towards more expressive digital surfaces, it’s worth remembering that expression or being opinionated doesn’t equal to being maximalist at the current rate, we’ll see the same desensitisation to “out there” aesthetics we’ve seen to minimalist ones both have personality; pick the right one for your context
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was talking with a friend the other and they mentioned this format of “minimum viable partnership” when starting work with someone such a good phrase
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reviews have to be the least coherent part of any ux at this point 1. you can’t verify authenticity no one really knows how legit the contents and motives of reviews are anymore i’m bullish on world for this reason: you can of course verify they’re written by humans. you could also theoretically have better visibility into the flow of capital to and from accounts (wallets), which could be used to check authenticity claims from influencers 2. you don’t see range everything’s roughly a 4.5 now. if everything’s great, nothing is. effectively nullifies the value of reviews as a consumer navigation tool we need to have higher standards and call out when something is subpar or average
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universal onboarding method that actually gets people in – image gen site as example: 1. on landing, skip logins and explainers, just put the prompt input on the landing page 2. let people type into the input field, the more elaborate the better 3. as soon as they hit send, lock it behind account creation it works because you’re pairing immediate value prop with upfront time investment. you’re leveraging commitment bias and completion drive
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asking for push notifications when you need something immediately is an unfair advantage you enable them out of urgency: food delivery, rides, orders. once they’re in, they’ll spam you with all sorts of promos you won’t turn them off and they know it. the spam is not necessarily a conversion strategy, more so a way to stay top of mind, so when you do need the food or the ride, you know where to go
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make games, don’t gamify gamification is retrofitting rulesets, goals, and achievements to an otherwise routine app experience there is a start and end point, but no gameplay. if the game is to get a badge or hit a level, that metric only benefits the game maker making the app as a game on the other hand forces you to have a more convincing incentive structure. using the app is the end in itself, the badge or streak is just a bonus for playing
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the most referenced app for us with @tybxyz design team right now is candy crush i’ll keep going on about this: not nearly enough consumer products, especially in crypto, use mechanisms from games that consistently hit 1 billion revenue per year they have incentive structures, economies, ux, and expressive ui figured out like no one else, literally all out in public
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lately been finding negative indicators more useful than positive ones in areas you don’t know how to find what the correct course of action is, you can almost always get there by process of elimination; speedrun all the available options, most of which are things you shouldn’t do then, what you’re left with, is the thing you should do
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more people need to systematise their creativity creative block, burnout, the ability to not make 247 is an excuse for being lazy. inspiration is fake. the only way to make something great is through volume. you can literally systematise your creativity just like any other task. sure, the system might have more complex or specific variables to produce with predictability, but once you’ve found what those are, you can pull those levers at will
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