iris (irisivanyi.eth)

omakase software in a world where anyone can build anything, most won’t. if previous consumer behaviour tells us anything, it’s that we value convenience and and others’ taste way more than we think. even in systems designed for flexibility like notion, people buy templates to be able to make anything is too much choice, which is its own kind of friction. most of us don’t want infinite freedom, we want a strong opinion to follow

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not enough of you steal this pattern from games: periodically create geo-gated events or rewards incentives. show it as something ‘exclusive to your region’ it’s the digital equivalent of a pop-up. scarcity through location

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i’m leaving the crypto space i’m building consumer apps, not crypto apps

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you need these 2 things in your app that gacha games and pop mart blind boxes mastered 1. positive friction: introduce intentional delay for higher emotional payoff 2. variable ratio rewards: varying both what, and when, users get rewarded for the same core action achieves greater stickiness. creating the chance for a rare, but high value, payoff will drive repeat behaviour. you’re driving not just progress, but possibility, leveraging a perception of sunk costs

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