iris (irisivanyi.eth)

your interface is your brand for vol, everything started with a single circular button each subsequent page building on this visual fragment, turning ui into identity memorable products build brand in user flows not just around the product, but through it

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making product decisions at startups is often like min-maxing in games in an rpg, you may want to maximise your warrior character’s strength, while assigning no points to their charisma you need to make brutal trade-offs about your character (product or feature) in the early stages when you don’t have much points (capital or time) to spend the goal isn’t to be well-rounded at first, but excel at what you’re already positioned to be good at

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not enough of you steal this pattern from games: periodically create geo-gated events or rewards incentives. show it as something ‘exclusive to your region’ it’s the digital equivalent of a pop-up. scarcity through location

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omakase software in a world where anyone can build anything, most won’t. if previous consumer behaviour tells us anything, it’s that we value convenience and and others’ taste way more than we think. even in systems designed for flexibility like notion, people buy templates to be able to make anything is too much choice, which is its own kind of friction. most of us don’t want infinite freedom, we want a strong opinion to follow

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not enough of you steal this pattern from games: periodically create geo-gated events or rewards incentives. show it as something ‘exclusive to your region’ it’s the digital equivalent of a pop-up. scarcity through location

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i’m leaving the crypto space i’m building consumer apps, not crypto apps

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you need these 2 things in your app that gacha games and pop mart blind boxes mastered 1. positive friction: introduce intentional delay for higher emotional payoff 2. variable ratio rewards: varying both what, and when, users get rewarded for the same core action achieves greater stickiness. creating the chance for a rare, but high value, payoff will drive repeat behaviour. you’re driving not just progress, but possibility, leveraging a perception of sunk costs

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