@speakup
English is no longer culture’s lingua franca, or at least not the only one. A third of American pop music fans listen to music in Spanish, according to the Luminate data analytics firm; nearly two-thirds listen to artists from other countries. And the younger and more engaged those fans are, the more international their tastes are likely to be. Streaming services such as Spotify and YouTube have replaced the old cultural gatekeepers, enabling fans to share songs and videos across borders. South Korea is today the fourth-biggest exporter of recorded music, by Luminate’s metrics. Puerto Rico, with its population of just about 3.2 million people, is ranked seventh.
https://www.nytimes.com/2026/02/06/opinion/bad-bunny-super-bowl.html?smid=url-share