@eduardmsmr
My main belief is that if we want digital fashion to be fully embraced, then digital-first brands should focus more on younger generations and meet them in their own environments. That means going to places like Roblox, Fortnite, and similar platforms
Younger people are the ones actually consuming more “digital fashion”, and they may understand digital fashion way better than older generations do. They spend a lot of time online, a lot of time on social platforms, and they already know how much impact a digital garment can have on your social presence, whether that’s in Roblox, Fortnite, or any other digital space. So that’s where these brands should go
That’s where I believe real adoption of digital fashion will happen, sooner or later🌹