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d30 matters less and less when there's not user growth alongside it

Head of Crypto at https://www.lazertechnologies.com/  // Founder @skycastle // based at @basedevo // Conductor at @choochoo // Always working on cool shit

SKYCASTLE

Lol brother this is backwards

Growth matters less and less when there's no retention preceding it

Why attempt to grow something that people use once and stop using?

To your point on why you came back to Facebook:

Network effects drive retention in social networks.

But how do you get network effects?

Good people producing good content, which creates a flywheel.

You came back to see what your friends (good people) were saying (good content).

And the more of them joined the network, the more frequently you came back.

However, if the good people were silent (not posting good content), you prob wouldn't come back ever again.

I see your point, but unfortunately that parallelizing rarely works.

Why?

1. Splitting time half on growth / half on retention leads to lack of focus

2. Without retention you have a leaky bucket - adding more total users doesn't change the number of active users (thus, no growth)

Maybe it is!  My point is that I think you can parrallel path growth and retention opposed to being 100% focused on retention

Did early social apps solve for retention or network effects? 

Why did I come back to Facebook or Myspace in the early days?  Because more and more of my friends were there to be social, not to consume content 

A lot of social media today is really about media and content consumption rather than a social network for me to talk to my friends or connect with a social circle