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changing north star to page views instead of open rate

h/t @reidtandy for explaining that this is the better metric to focus on

Because it includes traffic from non-subscribers? I imagine total views would better capture the vitality of a post

Interested in human flourishing & social infrastructure | slowly building /firstdraft | markfishman.xyz

yep this as well as the fact that he mentioned there's always issues with how open rates are tracked that's out of newsletter provider control

yeah open rates are always sus in my opinions. I've taught most of my subscribers how to avoid trackers in there emails and this would impact that number rofl. Views and minutes on page would be goat.