Founders

Humankind Candles

hi everyone! feedback please! 

I'm trying to write out all the problems that /humankind solves.. but not sure which one to narrow in on. Any of these speak to you? If so, which ones? If not, what else speaks to you?

🕯️They/them. Scaled cos from 0-$300k in arr, 7-35 employees, 0-100k users. Now I making joyful candles at humankindcandles.com

Stop focusing on the rational attributes that everyone competes on and lean more into your edge.

Your story, your brand meta. Need to bootstrap a cult kind of thing and do voodoo candle club events, bottomless or similar peculiar. 

Like gothic candle night. Baddies pouring black candles after dark telling fortunes. Make it a thing. Make it a movie. Make it a ritual.

This is the alt account of Sister Hazel. Writings at https://powerlaw.systems. Curating https://protocol-particles.github.io.

Yeah, I know. I just feel that when I talk about “intentional buying” or “being part of a story” or “my candles make you love the people around you” it just comes off as cheesy to new people, even if it is true.