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👟 The Adidas vs Puma Feud: Born from a Bomb Shelter Whisper Two brothers. One town. One shoe company. Until everything blew up. In 1924, Adolf (“Adi”) and Rudolf Dassler built a shoe empire together in Herzogenaurach, Germany. Adi designed. Rudi sold. Jesse Owens wore their shoes at the 1936 Olympics and made history. Then came WWII. During an air raid, Adi and his wife ducked into a shelter already occupied by Rudi’s family. Adi muttered, “The dirty bastards are back.” Rudi thought it was about him. Later, Rudi was arrested by Allied forces and blamed Adi for ratting him out. Game over. In 1948, the Dassler brothers split. Adi founded Adidas. Rudi founded Puma. And their hometown? It split, too. Two factories. Two football teams. Even two bakeries. People looked at your shoes before deciding if you were worth talking to. The feud lasted a lifetime. They never spoke again. They were buried in the same cemetery at opposite ends.
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0xysad writing historical facts
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