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‘What if the Coca Cola logo could learn what to do and what not to do?’ Rapha Abreu, global VP of Design at Coca Cola ⭐️ Introducing #ProjectFizzion: The New Era of Smart Branding We’re thrilled to introduce Project Fizzion, a groundbreaking AI powered design system born from a collaboration between #Adobe and The #CocaCola Company. Fizzion transforms brand guidelines into smart assets, enabling teams to create high quality content up to 10x faster while staying true to brand identity. This innovative system ensures brands remain iconic and consistent across global markets.
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🚀 Beyond Guidelines In the 1930s, Robert W. Woodruff, president of The Coca Cola Company, carried a red swatch to ensure every instance of the brand’s iconic red matched perfectly, whether on walls or refrigerators. Fast forward to today, Coca Cola’s design team spent four years modernizing their 400 page brand guide, evolving from Woodruff’s swatch to a dynamic, contemporary standard. Fizzion transcends static guidelines, functioning as an intelligent creative ecosystem powered by Adobe’s AI. It adapts designs across formats, channels, and markets while preserving brand integrity, from social media to packaging.
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🌎 Global Collaboration and Scalability Fizzion empowers global teams with seamless, cloud based integration via Adobe Creative Cloud. It enables real time collaboration, connecting designers, marketers, and stakeholders worldwide. AI-driven insights analyze trends, ensuring brands stay relevant and culturally resonant. Fizzion scales campaigns effortlessly, keeping your brand iconic across regions.
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🍎 A Legacy of Innovation The Coca-Cola Company a 140 year pioneer in brand identity, surprises no one with Fizzion’s scalable design system. Fizzion takes its legacy of being first and pioneering others to the next level; an intelligent design system where brand rules live within the assets themselves; ensuring consistency, speed and adaptability at every touchpoint.
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👋🏼 Join the AI Revolution Software pioneer Adobe and The Coca Cola Company proves global consistency and local nuance can harmonize in an AI driven world, keeping brands iconic, resonant, and true to their identity. With Adobe's AI expertise, brands remain authentic and risk-free in global commercial applications.
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In a design world both enamoured of and apprehensive about productive AI tools, Coca Cola is making it clear that Fizzion is not about cutting costs. While it is integrating Fizzion globally, it is doing so with no reduction in spending on brand campaigns. The point it is to create a sustainable way for creative teams to do better work and eliminate deadline challenges. Discover how Fizzion is shaping the future of brand innovation at: https://adobe.ly/4jWXAip Join we create project in pioneering AI creativity today! 👇🏼 wecreateproject.com
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