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🚀 Beyond Guidelines
In the 1930s, Robert W. Woodruff, president of The Coca Cola Company, carried a red swatch to ensure every instance of the brand’s iconic red matched perfectly, whether on walls or refrigerators.
Fast forward to today, Coca Cola’s design team spent four years modernizing their 400 page brand guide, evolving from Woodruff’s swatch to a dynamic, contemporary standard.
Fizzion transcends static guidelines, functioning as an intelligent creative ecosystem powered by Adobe’s AI. It adapts designs across formats, channels, and markets while preserving brand integrity, from social media to packaging. 1 reply
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