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Vinay Vasanji
@vinayvasanji.eth
Does anyone know how media content syndication works? What's the business model? For example, let's say you're a comic writer: do you deal directly with media outlets, or contract with a syndicating intemediary? Is it similar to book publishing, in that you can get an advance?
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Chic Bangs
@chicbangs.eth
Usually it happens with third-party publishers through licensing fees, distribution agreements, ad revenue, sponsorship deals etc.
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Vinay Vasanji
@vinayvasanji.eth
Are there standard or typical playbooks? If someone were just starting out how would they think through all of this without expensive lawyers and advisors
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Chic Bangs
@chicbangs.eth
I would say no, the info is pretty gatekept and heavy on networking. There are databases of publishers, but a lot of times they’re outdated. Not ideal for someone just starting out and I would love to see this aspect democratized.
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Vinay Vasanji
@vinayvasanji.eth
Related - have you heard of anyone working on onchain media syndication? Basically a web3 Andrews McNeel https://syndication.andrewsmcmeel.com/about The current paradigm of every creative building their own audience doesn't seem practical or sustainable
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Chic Bangs
@chicbangs.eth
Interesting! I would love to find out. The only web3 brand I’m aware of working in this realm is Dequency. Tagging in @melknee who has worked in publishing and may have some good leads! https://dequency.io
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