Future of fandom

Does anyone know how media content syndication works? What's the business model?

For example, let's say you're a comic writer: do you deal directly with media outlets, or contract with a syndicating intemediary? Is it similar to book publishing, in that you can get an advance?

Usually it happens with third-party publishers through licensing fees, distribution agreements, ad revenue, sponsorship deals etc.

Are there standard or typical playbooks? If someone were just starting out how would they think through all of this without expensive lawyers and advisors

Thanks! I'd take you up on that offer once I've ironed out the details for my project

ps… if this is a project you’re working on, I’m happy to connect you to a friend who’s worked in the publishing realm!

Related - have you heard of anyone working on onchain media syndication? Basically a web3 Andrews McNeel https://syndication.andrewsmcmeel.com/about

The current paradigm of every creative building their own audience doesn't seem practical or sustainable

Interesting! I would love to find out. The only web3 brand I’m aware of working in this realm is Dequency.

Tagging in @melknee who has worked in publishing and may have some good leads! 

https://dequency.io

I would say no, the info is pretty gatekept and heavy on networking. 

There are databases of publishers, but a lot of times they’re outdated. Not ideal for someone just starting out and I would love to see this aspect democratized.