Cryptogirlie
@umaa
šæšš® 1/7 When creating a content strategy, most people often make this mistake. They switch up content goals for content pillars. Your content pillars aren't: ā Educational ā Motivational ā Inspirational ā Entertainment All these listed above are content goals. šššš© šš§š š¾š¤š£š©šš£š© ššš”š”šš§šØ? Content pillars are broad topics or content themes that tie back to your niche, are specific to your brand, and interest your target audience. The aim of content pillars is to cover key topics that will present you as an authority in your niche. šš©šš„šØ š¤š£ šš¤š¬ š®š¤šŖ ššš£ šš§ššš©š šš¤š£š©šš£š© š„šš”š”šš§šØ šš¤š§ š®š¤šŖš§ šš§šš£š: ā Write down everything you are passionate about or an expert in. These should be things you are willing to continuously educate yourself on.
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Cryptogirlie
@umaa
It could be community management, social media management, marketing, or writing. ā Research the niches you've written down and understand what your target audience needs. ā Brainstorm topics and craft your content pillars: Pick 3 to 5 content pillars. Anything above 5 will confuse you and your audience. ā Build a content bank: For each of the pillars, brainstorm content ideas under them. This will ensure you never run out of content ideas.
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