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Cryptogirlie

@umaa

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𝘿𝙖𝙮 1/7 When creating a content strategy, most people often make this mistake. They switch up content goals for content pillars. Your content pillars aren't: ➞ Educational ➞ Motivational ➞ Inspirational ➞ Entertainment All these listed above are content goals. 𝙒𝙝𝙖𝙩 𝙖𝙧𝙚 𝘾𝙤𝙣𝙩𝙚𝙣𝙩 𝙋𝙞𝙡𝙡𝙖𝙧𝙨? Content pillars are broad topics or content themes that tie back to your niche, are specific to your brand, and interest your target audience. The aim of content pillars is to cover key topics that will present you as an authority in your niche. 𝙎𝙩𝙚𝙥𝙨 𝙤𝙣 𝙝𝙤𝙬 𝙮𝙤𝙪 𝙘𝙖𝙣 𝙘𝙧𝙚𝙖𝙩𝙚 𝙘𝙤𝙣𝙩𝙚𝙣𝙩 𝙥𝙞𝙡𝙡𝙖𝙧𝙨 𝙛𝙤𝙧 𝙮𝙤𝙪𝙧 𝙗𝙧𝙖𝙣𝙙: ➞ Write down everything you are passionate about or an expert in. These should be things you are willing to continuously educate yourself on.
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