Cryptogirlie
@umaa
𝘿𝙖𝙮 1/7 When creating a content strategy, most people often make this mistake. They switch up content goals for content pillars. Your content pillars aren't: ➞ Educational ➞ Motivational ➞ Inspirational ➞ Entertainment All these listed above are content goals. 𝙒𝙝𝙖𝙩 𝙖𝙧𝙚 𝘾𝙤𝙣𝙩𝙚𝙣𝙩 𝙋𝙞𝙡𝙡𝙖𝙧𝙨? Content pillars are broad topics or content themes that tie back to your niche, are specific to your brand, and interest your target audience. The aim of content pillars is to cover key topics that will present you as an authority in your niche. 𝙎𝙩𝙚𝙥𝙨 𝙤𝙣 𝙝𝙤𝙬 𝙮𝙤𝙪 𝙘𝙖𝙣 𝙘𝙧𝙚𝙖𝙩𝙚 𝙘𝙤𝙣𝙩𝙚𝙣𝙩 𝙥𝙞𝙡𝙡𝙖𝙧𝙨 𝙛𝙤𝙧 𝙮𝙤𝙪𝙧 𝙗𝙧𝙖𝙣𝙙: ➞ Write down everything you are passionate about or an expert in. These should be things you are willing to continuously educate yourself on.
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Cryptogirlie
@umaa
It could be community management, social media management, marketing, or writing. ➞ Research the niches you've written down and understand what your target audience needs. ➞ Brainstorm topics and craft your content pillars: Pick 3 to 5 content pillars. Anything above 5 will confuse you and your audience. ➞ Build a content bank: For each of the pillars, brainstorm content ideas under them. This will ensure you never run out of content ideas.
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Cryptogirlie
@umaa
𝙆𝙚𝙚𝙥 𝙩𝙝𝙞𝙨 𝙞𝙣 𝙢𝙞𝙣𝙙 𝙬𝙝𝙚𝙣 𝙘𝙧𝙖𝙛𝙩𝙞𝙣𝙜 𝙤𝙪𝙩 𝙮𝙤𝙪𝙧 𝙘𝙤𝙣𝙩𝙚𝙣𝙩 𝙥𝙞𝙡𝙡𝙖𝙧𝙨: ➞ 𝙒𝙝𝙖𝙩 𝙘𝙝𝙖𝙣𝙜𝙚𝙨 𝙖𝙧𝙚 𝙮𝙤𝙪 𝙜𝙤𝙞𝙣𝙜 𝙩𝙤 𝙝𝙚𝙡𝙥 𝙮𝙤𝙪𝙧 𝙩𝙖𝙧𝙜𝙚𝙩 𝙖𝙪𝙙𝙞𝙚𝙣𝙘𝙚 𝙢𝙖𝙠𝙚? ➞ 𝘽𝙧𝙖𝙞𝙣𝙨𝙩𝙤𝙧𝙢 𝙩𝙤𝙥𝙞𝙘 𝙞𝙙𝙚𝙖𝙨 𝙩𝙝𝙖𝙩 𝙮𝙤𝙪 𝙖𝙧𝙚 𝙜𝙤𝙞𝙣𝙜 𝙩𝙤 𝙪𝙨𝙚 𝙩𝙤 𝙝𝙚𝙡𝙥 𝙩𝙝𝙚𝙢 𝙢𝙖𝙠𝙚 𝙩𝙝𝙖𝙩 𝙘𝙝𝙖𝙣𝙜𝙚. I hope you learnt something today. Feel free to ask questions 😌 Stay tuned for Day 2.
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Cryptogirlie
@umaa
𝙆𝙚𝙚𝙥 𝙩𝙝𝙞𝙨 𝙞𝙣 𝙢𝙞𝙣𝙙 𝙬𝙝𝙚𝙣 𝙘𝙧𝙖𝙛𝙩𝙞𝙣𝙜 𝙤𝙪𝙩 𝙮𝙤𝙪𝙧 𝙘𝙤𝙣𝙩𝙚𝙣𝙩 𝙥𝙞𝙡𝙡𝙖𝙧𝙨: ➞ 𝙒𝙝𝙖𝙩 𝙘𝙝𝙖𝙣𝙜𝙚𝙨 𝙖𝙧𝙚 𝙮𝙤𝙪 𝙜𝙤𝙞𝙣𝙜 𝙩𝙤 𝙝𝙚𝙡𝙥 𝙮𝙤𝙪𝙧 𝙩𝙖𝙧𝙜𝙚𝙩 𝙖𝙪𝙙𝙞𝙚𝙣𝙘𝙚 𝙢𝙖𝙠𝙚? ➞ 𝘽𝙧𝙖𝙞𝙣𝙨𝙩𝙤𝙧𝙢 𝙩𝙤𝙥𝙞𝙘 𝙞𝙙𝙚𝙖𝙨 𝙩𝙝𝙖𝙩 𝙮𝙤𝙪 𝙖𝙧𝙚 𝙜𝙤𝙞𝙣𝙜 𝙩𝙤 𝙪𝙨𝙚 𝙩𝙤 𝙝𝙚𝙡𝙥 𝙩𝙝𝙚𝙢 𝙢𝙖𝙠𝙚 𝙩𝙝𝙖𝙩 𝙘𝙝𝙖𝙣𝙜𝙚. I hope you learnt something today. Feel free to ask questions 😌 Stay tuned for Day 2.
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