erica
@erica
every human has a finite amount of attention to give every day a like is a reflex. it has the lowest activation energy past scrolling itself. and yet only 5-20% of social media users like content. on speculative platforms, every piece of content offers a financial choice, a calculation. potential cost vs potential gain. a social feed becomes a feed of financial decisions. energy wanes, attention fractures. how many times a day can you weigh the current market cap and try to predict the future attention on each piece of content you see before deciding to buy or scroll to the next? there's a reason social behemoths are all built upon a design hyperoptimized to reduce friction as a ux person, i love experimentation. but what exact hypotheses are we working on here? who are we building for? itβs certainly not the billions of humans effortlessly scrolling instagram and twitter and tossing a like here and there
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tomato
@tomatoxyz
Certainly true. I'm pretty sure besides likes that platform algorithms are also informed/trained differently based on the device used - I don't think it was even possible to like a YT video from a TV until fairly recently.
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erica
@erica
not sure i understand your point, are you trying to say on traditional social is so frictionless you can like/view content from every device?
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