distribution

💡 Distribution isn't a lane you merge into after launch—it's baked into the on-ramp.

I love this from @tldr. Too many founders treat distribution like a postscript. It's not. It's core. Especially for consumer products, discoverability, shareability, and emotional resonance aren’t “growth hacks”—they are the product.

I talk about this in my book: the most successful products solve a real job and come with built-in surface area for distribution. That means:

You can describe it in one breath.

It’s obvious who it’s for.

People want to talk about it.

The “aha” moment is contagious.

Don't wait for a "go-to-market" moment. You're in the market from day one.

Distribution Is Hard—Don’t F* It Up (PDF) https://docs.google.com/document/d/1UuNiYi_VdYub769BGOMITyv7aImLSEp54sfPuFE16G0/edit?usp=sharing  

Distribution Coach (V1) on ChatGPT https://chatgpt.com/g/g-680c80d436108191a9f8fef981e5eb8b-distribution-coach-v1 
discuss this in my book: the most successful products solve a real problem

"You can describe it in one breath."

Super hard test to pass, but this activates Word-of-Mouth factor.

playing /bracket, assisting /bracky, talking /greatbooks

One sentence where you know if the person you're sharing with has that problem you solve, pain or goal. Like when you're doing customer discovery. I would know pretty quickly if I targeted the right user after that sentence.

Describing in one breathe literally says you know what you are distributing 

You are into what you are distributing and you definitely know what you are doing