distribution

💡 Distribution isn't a lane you merge into after launch—it's baked into the on-ramp.

I love this from @tldr. Too many founders treat distribution like a postscript. It's not. It's core. Especially for consumer products, discoverability, shareability, and emotional resonance aren’t “growth hacks”—they are the product.

I talk about this in my book: the most successful products solve a real job and come with built-in surface area for distribution. That means:

You can describe it in one breath.

It’s obvious who it’s for.

People want to talk about it.

The “aha” moment is contagious.

Don't wait for a "go-to-market" moment. You're in the market from day one.

Distribution Is Hard—Don’t F* It Up (PDF) https://docs.google.com/document/d/1UuNiYi_VdYub769BGOMITyv7aImLSEp54sfPuFE16G0/edit?usp=sharing  

Distribution Coach (V1) on ChatGPT https://chatgpt.com/g/g-680c80d436108191a9f8fef981e5eb8b-distribution-coach-v1 
discuss this in my book: the most successful products solve a real problem

"You can describe it in one breath."

Super hard test to pass, but this activates Word-of-Mouth factor.

playing /bracket, assisting /bracky, talking /greatbooks

One sentence where you know if the person you're sharing with has that problem you solve, pain or goal. Like when you're doing customer discovery. I would know pretty quickly if I targeted the right user after that sentence.