Cameron Armstrong
@cameron
Whats the absolute best conversion funnel you’ve experienced on the internet? 🫨 I’m looking for a shit hot, locked in, ultra tight, zero wasted energy, slick and sleek, stupid high converting, yet ultimately very pleasant purchase/subscribe/sign up experience 🫨 Help us all grow 🥲😩🫡
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timdaub
@timdaub.eth
We've been grinding on building a really low-bar conversion funnel with @kiwi now and it's really hard. As I'm not a big fan of these very long on-boardings, we've been trying our hand at gradually nudging the users to advance the onboarding more and more while trying the product. IMO the most bang for buck... (1/2)
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timdaub
@timdaub.eth
The most bang for buck is the "Don't make me think" mindset of guiding a user through the pages with clear primary actions. But tbh it's strange. web3 people are extremely happy to jump through hoops. So you can easily "overoptimize" your funnel when the problem lies elsewhere.
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shazow
@shazow.eth
+1, very underrated perspective: Optimizing conversion is powerful when you've already reached PMF. If you do it too early, it's easy to lose signal of whether your value proposition is clear. If people really want your thing, they should be *willing* to jump through many hoops to get it (but maybe don't have to).
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shazow
@shazow.eth
Couple of anecdotes: "People are stupid" when the NFT boom was happening, I personally witnessed *dozens* of technically illiterate people (e.g. never heard of a password manager) figure out how to manually mint NFTs using Etherscan. How? They really wanted it, so they learned it and figured it out.
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shazow
@shazow.eth
"Reducing friction" - When I was working an analytics SaaS, I got signup friction *super* low (literally under 25 seconds to first report). Tons of people made trial accounts, but ultimately it made it harder to find people who valued it much above $0. Those people needed white glove onboarding, UX didnt matter.
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timdaub
@timdaub.eth
Best example is Gitcoin Grants. None of their software has ever worked but everyone gives 110% to get their donation page listed because you will be able to make some money. So you fight yourself through it and it is mindbogglingly frustrating, but you do it. Not a dunk, their product works!
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shazow
@shazow.eth
Agree, though I'm increasingly giving up on Gitcoin Grants. 🙃 Feels like the amount of popularity contest effort it takes to get out of the long-tail, I may as well put that effort into grants out of band (had much more success with this recently).
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