Farcaster

"Invite your friends to join Farcaster" sure is an odd growth strategy for a company that has raised $180M

Just something I’ve been thinking about after reading that @geoffgolberg cast and @dwr.eth's reaction. 

“Invite your friends” sounds too simple for a platform that raised $180M. But maybe the strategy isn’t the problem. Perhaps the targeting is.

Growth isn’t about spending more—it’s about knowing who you’re growing with.

In the early stages, the right move isn’t mass adoption. It’s magnetic adoption.Start with the innovators—the ones already leaning in.
Understand the job they’re hiring the product to do.
Build momentum with them, not just for them.

Most platforms overspend trying to scale what isn’t resonant.
Farcaster has a shot to do the opposite—scale what already is.

That costs less. But it demands clarity.

I like running, poker and oysters | Founder, Social Forensics | Berkeley & UPenn | Learning to listen

📷 + Channel Owner /nature | Go-To-Market and Service Design Sprint Master /distribution

Starting with innovators was one of my key takeaways from your book.

It's can be tempting to reach out to everyone, but I realize talking to innovators helped messaging.

They seem to get the idea faster, and share I noticed telling our narrative in their words makes other innovators understand what we're building