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@jonathancolton
Just something I’ve been thinking about after reading that @geoffgolberg cast and @dwr.eth's reaction. “Invite your friends” sounds too simple for a platform that raised $180M. But maybe the strategy isn’t the problem. Perhaps the targeting is. Growth isn’t about spending more—it’s about knowing who you’re growing with. In the early stages, the right move isn’t mass adoption. It’s magnetic adoption.Start with the innovators—the ones already leaning in. Understand the job they’re hiring the product to do. Build momentum with them, not just for them. Most platforms overspend trying to scale what isn’t resonant. Farcaster has a shot to do the opposite—scale what already is. That costs less. But it demands clarity.
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FarcasterMarketing
@quillingqualia.eth
I imagine YouTube promos with some tech creators would do a ton of good in terms of DAU
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torii.base.eth
@torii-stories
I think there should be a (few) hire(s) in charge of communicating with the communities already here building and the casters that felt snubbed and fell off in the last 12 months. more avenues to feel heard and seen. I don’t wanna invite anyone here (again) because I don’t feel like I have anyone on the team to reliably turn to if I need help, and new casters often need help hell, I often need help 💀ha!
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@thatweb3guy
Starting with innovators was one of my key takeaways from your book. It's can be tempting to reach out to everyone, but I realize talking to innovators helped messaging. They seem to get the idea faster, and share I noticed telling our narrative in their words makes other innovators understand what we're building
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@ranjithamnft
True
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@jabo5779
I'm newer, but there is so much here. It is a breeding ground for ideas, but when it's so open and free, it seems to breed competition for market share more than anything. The only thing unified here seems to be the social side of growing your own followership and supporting others doing the same, which there are many apps to do that now. Noice, tipn, crowdfund, and even passive income apps like eggs that help you continue to fund those other endevors. I find more every day, but there are only so many hours we have to explore app after app. The ones I respect most respect my time or offer a content digestion format like paragraph. But again, I'm newer. It will be interesting to see how this app fairs when/if things really heat up in the space. Here, everyone is in different stuff and building towards different ends. I'm sure there will be some overlap of success, but fundamentally, different projects and different tokens will perform differently. I came from Zora, and I know the coin everything movement is controversial for some, but when push comes to shove and you need everyone in the house to dance the same dance, Zora is one ecosystem funded with Eth and paired with Zora. Everyone buying coins now, they are all bought with Eth, and all coins they buy are paired to Zora, even with the new creator coin acting as an index or multiplier, each post ties back to the mothership coin of Zora. That unity of ecosystem is what I feel is missing here, and I don't know how you can bolt that on as an afterthought. I would love to see them try, though. That would be most interesting. Our boats seem to be all sailing in different directions....
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