With regard to the discussion of the weekend here - if we change ‘airdrop’ in previous conversations to ‘token reward’ (or whatever), I think a lot of peoples’ opinions shift into a much chiller shape. Which brings me to a rant I have already tweeted before

@tervoooo there isn’t much of a better word. they pretty much all carry this connotation 

“biz dev” “marketer” “community outreach” “community manager” etc etc all kinda same coin all kinda snake oily at times

if the word to describe your Thing does not describe your Thing accurately, and there are no other words that describe your Thing accurately, here’s a radical idea for you: 

instead of using a word that is incorrect, just use more words

tervo

With regard to the discussion of the weekend here - if we change ‘airdrop’ in previous conversations to ‘token reward’ (or whatever), I think a lot of peoples’ opinions shift into a much chiller shape. Which brings me to a rant I have already tweeted before
https://x.com/tervoooo/status/1869153524413804819

‘Airdrop’ does not connote ‘user acquisition expensive’ - it colloquially implies ‘community formation event’, which is a very very different thing that user acquisition. Which is why there was much vigor around the topic. Teams/builders and users/traders were saying same word to mean different things

Having never run an airdrop/tge I really wonder if any team does research into their ideal community and user base before deciding the scope and type of distribution they’ll do.

Using the wrong data points to build your community makes airdrops expensive and dead on arrival. Doing it right creates 9 figure mcap.