IMO doing this sort of ad campaign spend at this stage isn't a great sign. It can be a sign that the product isn't growing organically as hoped.

It's also a very competitive space now since they're now competing against Google, OpenAI, X and soon Meta.
They might have to pivot (or get acquired) since they won't be able to out-spend any of them to remain relevant.

Aravind Srinivas

IMO doing this sort of ad campaign spend at this stage isn't a great sign. It can be a sign that the product isn't growing organically as hoped.

It's also a very competitive space now since they're now competing against Google, OpenAI, X and soon Meta.
They might have to pivot (or get acquired) since they won't be able to out-spend any of them to remain relevant.

https://x.com/AravSrinivas/status/1901668081245790348

I think the below summarizes the argument FOR:

COMPOUND OR DIE

Five years ago, doing a compound startup was the domain of repeat entrepreneurs who could raise tons of capital, and was otherwise discouraged by investors and advisors.

Today, with plummeting software development costs and a 10x increase in competition, every…

Gokul Rajaram

The open web is dead, long live the open web. ⌐◨-◨

Building Farcaster

I think the below summarizes the argument FOR:

https://x.com/gokulr/status/1901382085534953487?s=46

Chasing Curiosity. People, Nature, Machines. Hakuna Matata, "Its a problem-free philosophy.”

What we would've assumed was "too early" for a certain stage company may no longer be true and that window has shifted. In a hyper-scale business like AI, you almost have to burn through large amounts of capital to keep "compounding" even if it's highly risky.

I'm not saying I'm 100% bought in, but I think it is a fairly reasonable argument for it.

How does the ad campaign relate to this?
I'm struggling to see it.