Targeted marketing campaigns via tokens are a better deal for users than traditional ads and potentially a great revenue source for farcaster (the app)

But it feels misleading to call this marketing product the same thing as a TGE distribution that aims to decentralize ownership of a protocol

It is probably the most appropriate name given the difference is quite nuanced but there is a conflict of expectations between users, apps, and the market maker here

Developer ecosystem @farcaster, co-founder @bountycaster. Previously: co-founder of Scalar Capital, product at Coinbase, co-producer @ethereumfilm

yes i'm saying farcaster airdrops are marketing campaigns – requires a mental shift from the high value airdrops that people in crypto are used to

Not sure if you're referring to the Farcaster airdrop offer but definitely haven't ever used the term TGE distribution or referred to this as a means for decentralizing ownership

Passive signup incentives sounds less exciting.

I strongly agree here. 

Marketing airdrops are a great pre-tge distribution. An early step towards leading to you your actual community seed distribution.

Agreed !! it works well, but let’s not blur the line between marketing and real ownership !!