Founders

Humankind Candles

hi everyone! feedback please! 

I'm trying to write out all the problems that /humankind solves.. but not sure which one to narrow in on. Any of these speak to you? If so, which ones? If not, what else speaks to you?

🕯️They/them. Scaled cos from 0-$300k in arr, 7-35 employees, 0-100k users. Now I’m making joyful candles at humankindcandles.com

zoom out a level IMO. what does it mean for a person's identity that they care about these kinds of factors?

what I'm getting is tasteful, appreciates "the finer things," health-conscious... kind of Goop vibes, but artisanal (and without the cringe lol)

message = the kind of person you want to be uses these candles to enhance their lifestyle

internet rabbit • comms @ /splits • https://www.sonyasupposedly.com/

I think about that high heels pic from your photoshoot that I really liked. it was so "cool girl who doesn't take herself too seriously and has friends over for appetizers to talk about books, with candles to set the mood" y'know? aspirational with a bit of edge...

we've been working on brand positioning at Splits too, and obviously the product is very different, but the topic is on my mind as well

tbf, I don't think it's bad to mention concrete features — when I'm shopping, those details build trust and help me understand the offering. putting that info in an identity-affirming context is the challenge, I guess

Thanks Sonya. All those things are super helpful. It's a big change from tech where the solution is always we help you make money, save time, or look good in front of your boss. 

My brain muscle isn't trained this way so I really like how you've written out a thoughtful alternative