Sarah
@sarahzorah
π
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Brennen Schlueter
@brennen
Why the staggered rollout/release?
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Sarah
@sarahzorah
Rebrands are often big changes overnight and can feel jarring to their users and communities. For Base's rebrand, we opted to co-create the brand and have the community participate. After all, "Base is for everyone" and we wanted to have a two-way conversation, not one-way.
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Brennen Schlueter
@brennen
Thats cool! Makes sense! How are decisions being made collectively?
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