Brennen Schlueter (brennen)

Please allow me to reintroduce myself, my name is Brennen. I founded and run a creative marketing studio called Heretic but I’ve been building brands for 15 years in and out of web3. I started my career working at Wieden + Kennedy building global campaigns for Nike, Kraft, Chrysler, Dodge Then I built the first digital strategies for Chick fil a, Home Depot, AAA. I launched the Jordan Brand’s social strategy, and grew the agency from 30 to 700+ globally working on Nike, Orbitz, House of Hoops + I built Robinhoods brand and content management strategy pre-ipo. I brought Amazon Music and Amazon Luna to market. Then in 2020, I left agency world to go full time in web3. I cofounded the marketing community JUMP with @kauffman I have been CMO of RabbitHole, Aleo, and most recently Gaia. I’m here because I believe in thus industry but the brands suck because most of the marketers suck. Here’s a thread on why I started heretic: https://x.com/brennenschlu/status/1844526801097306236?s=46

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@bracky is there a market for Oklahoma vs LSU today?

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I am a god @bracky

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Good night, sweet prince.

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If you're a founder trying to end the year strong and start 2026 even stronger, I've got an offer for you. Clarity is how modern brands succeed. And in crypto, it's tough. You've built a sick product, but explaining it in a way that gets people excited isn't always easy. So, I'm coming back with another round of 1-week narrative sprints. An intensive week course to get your story aligned for the start of the year. Here's what you can expect: -clarified positioning: what makes us different? -stronger narrative: how do we tell that story best? -efficient messaging: the clearest most effective ways to say it. From there we can add on more execution (visual branding, ongoing social media content, merch, you name it) but getting this foundation is crucial for success. I'm only posting about this on the purple app (also by default the bald app) if you want in hit my DMs. Normally, these projects take months, we're getting shit unblocked in one week. Last time I offered this, we filled all the slots in 2 days.

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Please allow me to reintroduce myself, my name is Brennen. I founded and run a creative marketing studio called Heretic but I’ve been building brands for 15 years in and out of web3. I started my career working at Wieden + Kennedy building global campaigns for Nike, Kraft, Chrysler, Dodge Then I built the first digital strategies for Chick fil a, Home Depot, AAA. I launched the Jordan Brand’s social strategy, and grew the agency from 30 to 700+ globally working on Nike, Orbitz, House of Hoops + I built Robinhoods brand and content management strategy pre-ipo. I brought Amazon Music and Amazon Luna to market. Then in 2020, I left agency world to go full time in web3. I cofounded the marketing community JUMP with @kauffman I have been CMO of RabbitHole, Aleo, and most recently Gaia. I’m here because I believe in thus industry but the brands suck because most of the marketers suck. Here’s a thread on why I started heretic: https://x.com/brennenschlu/status/1844526801097306236?s=46

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