We're reshaping the Base brand, and it's almost time to share the first step.

𝙽𝚘𝚠 𝚕𝚘𝚊𝚍𝚒𝚗𝚐…

Burning playbooks @ Heretic.wtf Prev: CMO at Aleo, RabbitHole, Gaia + a bunch of agencies.

Thats cool! Makes sense! How are decisions being made collectively?

Rebrands are often big changes overnight and can feel jarring to their users and communities. For Base's rebrand, we opted to co-create the brand and have the community participate. After all, "Base is for everyone" and we wanted to have a two-way conversation, not one-way.