Farcaster

"Invite your friends to join Farcaster" sure is an odd growth strategy for a company that has raised $180M

Just something I’ve been thinking about after reading that @geoffgolberg cast and @dwr.eth's reaction. 

“Invite your friends” sounds too simple for a platform that raised $180M. But maybe the strategy isn’t the problem. Perhaps the targeting is.

Growth isn’t about spending more—it’s about knowing who you’re growing with.

In the early stages, the right move isn’t mass adoption. It’s magnetic adoption.Start with the innovators—the ones already leaning in.
Understand the job they’re hiring the product to do.
Build momentum with them, not just for them.

Most platforms overspend trying to scale what isn’t resonant.
Farcaster has a shot to do the opposite—scale what already is.

That costs less. But it demands clarity.

I like running, poker and oysters | Founder, Social Forensics | Berkeley & UPenn | Learning to listen

📷 + Channel Owner /nature | Go-To-Market and Service Design Sprint Master /distribution

I imagine YouTube promos with some tech creators would do a ton of good in terms of DAU

that's definitely a place to look for users. How would you promote FC sith content for this audience?

I think a promo on Fireship, Theo a few others with the main focus on crypto miniapps would do. These are devs/tech people already receptive to this stuff. They can continue to discover on their own

For an ad spend of < $100k, you can test the waters pretty well. Prob higher ROI than other platforms