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notdevin
@notdevin.eth
Okay some former FTX asshats are starting a new self custody exchange product in Dubai. They’re calling it Backpack. I have the trademark for Backpack Wallet We’re still small, objectively there is very little friction to change names vs later on. I’m torn between 😡 and 🤷🏼 Thoughts, advice?
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Alex Palmer
@thatalexpalmer.eth
One way of looking at that is from the perspective of what helps you serve the customer well, and to continue serving as you scale. Does changing the name impede either? Does fighting them on a trademark help? If it does, do the resources you spend on it detract from product? It sucks and I’m sorry to hear that!
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notdevin
@notdevin.eth
🙏🏼 In terms of emotional turmoil this is 3/10 so I’ll be fine either way. I won’t chase it very far, you captured the P&L pretty accurately. I’m down to go through the first steps that @cassie has suggested beyond that my primary concern is shipping not fighting especially over a patch of name-dirt
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Phil Cockfield
@pjc
💡(riffing): If you don’t need to make a final naming decision now, sending them the notice that @cassie referenced might be a good learning experience (legal jockey Wise) if you haven’t done one of those before. Sending notice isn’t a commitment to fight it, all the way, or anywhere. 
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Phil Cockfield
@pjc
My immediate thoughts for any sort of distraction like this, that is legal related, is “💡what can I programmatically do with an attestation on EAS using these legal artefacts, that might look like some kind of downstream product idea?”
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Alex Palmer
@thatalexpalmer.eth
I like this quite a bit in combination with what Cassie said.
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notdevin
@notdevin.eth
That’s a great way to look at it actually. I’ve never done any of this before and it will certainly make it easier if I mentally accept it as a low cost learning experience. The name is irrelevant other than “it’s mine” Great insight
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