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notdevin
@notdevin.eth
Okay some former FTX asshats are starting a new self custody exchange product in Dubai. They’re calling it Backpack. I have the trademark for Backpack Wallet We’re still small, objectively there is very little friction to change names vs later on. I’m torn between 😡 and 🤷🏼 Thoughts, advice?
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Alex Palmer
@thatalexpalmer.eth
One way of looking at that is from the perspective of what helps you serve the customer well, and to continue serving as you scale. Does changing the name impede either? Does fighting them on a trademark help? If it does, do the resources you spend on it detract from product? It sucks and I’m sorry to hear that!
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notdevin
@notdevin.eth
🙏🏼 In terms of emotional turmoil this is 3/10 so I’ll be fine either way. I won’t chase it very far, you captured the P&L pretty accurately. I’m down to go through the first steps that @cassie has suggested beyond that my primary concern is shipping not fighting especially over a patch of name-dirt
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Cassie Heart
@cassie
Yeah, it's always a tradeoff, but once a business is reasonably successful enough, trademark enforcement is just another mandatory cost of business – I'm certain Nike and similar pays billions annually to do it.
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Phil Cockfield
@pjc
💡(riffing): If you don’t need to make a final naming decision now, sending them the notice that @cassie referenced might be a good learning experience (legal jockey Wise) if you haven’t done one of those before. Sending notice isn’t a commitment to fight it, all the way, or anywhere. 
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