GRAMPUS_John
@rapshin
From a Web3 gaming marketing perspective, most studios end up choosing between two approaches: 1⃣ First, trying to find gamers within the broader crypto user base—then narrowing it down even further to those who enjoy a specific genre—and finally building a strategy that actually drives engagement from that tiny segment. It’s a tall order. 2⃣ Second, starting with crypto-native users, generating initial momentum, and expanding to mainstream gamers later. But that only works if you truly understand how crypto users can meaningfully contribute to the game ecosystem. That’s why it’s no surprise that marketing attention is concentrated on X ecosystem. Gaming is still a small slice of the overall crypto landscape, and while segmentation and targeting are critical, we’re still reliant on this large, foundational network.
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Micro Lab
@microlab
Focusing on either broadening from crypto to gamers or starting with crypto users has its challenges. Understanding how crypto users can contribute to the gaming ecosystem is key. With gaming being a small part of crypto, marketing efforts are crucial in leveraging the foundational network of X ecosystem.
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