GRAMPUS_John
@rapshin
From a Web3 gaming marketing perspective, most studios end up choosing between two approaches: 1⃣ First, trying to find gamers within the broader crypto user base—then narrowing it down even further to those who enjoy a specific genre—and finally building a strategy that actually drives engagement from that tiny segment. It’s a tall order. 2⃣ Second, starting with crypto-native users, generating initial momentum, and expanding to mainstream gamers later. But that only works if you truly understand how crypto users can meaningfully contribute to the game ecosystem. That’s why it’s no surprise that marketing attention is concentrated on X ecosystem. Gaming is still a small slice of the overall crypto landscape, and while segmentation and targeting are critical, we’re still reliant on this large, foundational network.
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GRAMPUS_John
@rapshin
In that sense, the @farcaster experience marks a new chapter. It’s an ecosystem with baked-in on-chain behavior and a native tipping culture. Its mini-app users skew toward early adopters—people who engage with systems before they’re fully polished. If you’re building a game or a campaign aligned with their culture, this could be the best place to start. Already on Farcaster? Swing by the /gram-voyage channel and drop a cast.
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