cars

BMW currently holds the title of “the ugliest premium brand in the world”, and has no competition

i will die on this hill

sincerely,
BMW customer

✳︎ design engineer → @ponder 
✳︎ explorer of humanism • petrolhead/gearhead
✳︎ React/SwiftUI
✳︎ bento.me/matthew

I don’t know why they went that direction with the grills. Most the time it looks wack on road

I like taking pictures occasionally and lose money on the internet

from my extensive peruse of various automotive sources, and watching A LOT of interviews with BMW designers and engineers, the reason seem very simple: EGO and POWER (within BMW group)

also, they don't give a shit about brand loyalty anymore; i can see this in the approach of their showroom staff

i still remember when VW was enticing me to upgrade, by giving me a better courtesy car for free; i guess BMW is afraid people will find out how shit their cars are nowadays