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fwiw, couldn't agree more with dan. sad, but true.
1. i spent most of last year experimenting with URL to IRL and social connection; it doesn't scale OR you need an entire product team focused on it (think 222, rodeo, timeleft, partiful or luma, etc.) and even then it is still a HUGE risk with slow growth.
2. farcaster is mostly crypto users and has crypto primitives (wallet, coins), but the average person doesn't want to hang out on a crypto social network so >half the existing content and exciting features don't make sense to them. this impacts user acquisition and drives churn.
3. rewarding content with $$ is simply not sufficient to attract new users and have them retain at scale; this was immediately obvious after onboarding the journalists or college students and experimenting with the creator rewards. increasing rewards, improving video UX, etc. was never going to change that.
4. my creator/user onboarding was hand-to-hand combat and the common denominator across the most successful onboarded users was the effort or attention dan, linda or i gave to the relationship; again, not scaleable.
leaning into the wallet and tokens is the single greatest decision farcaster has made (outside of its permissionless primitives) to support growth and i fully endorse it, even if it isn't the vision i initially signed up for.
in fact, i wish the decision to let go of creators / content / connection and instead lean into crypto happened sooner. 18 replies
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