the girl whose TikTok went viral exposing the Astronomer CEO / CPO got 37.8M views (now at 117M views) and a whopping creator rewards total of exactly zero dollars

i don't think you are owed money for posting a one-off viral video

agreed, but all else being equal, the people who make and post those videos will gravitate toward venues where they can make money

...the thing is that all else isn't equal

Interesting take. 

I didn’t read this & think ‘being owed’ was the point. For me it was that she could have earned. Should have earned.

100%. The purpose of the creation fund is to reward creators consistently making entertaining content… not just one off viral videos

Why should quantity matter? Do artists, musicians, authors, journalists, actors etc with one popular work deserve to earn a living less than ones who break through more successfully? How should this be any different?

Did that content attract user attention? Did the platform profit from that attention? Is it better for platforms to reward this behavior in their users?
Yes to all.

Disagree - that’s like saying singers who have a one hit wonder shouldn’t be compensated. Imagine ‘Come on Eileen’ or ‘Macarena’ creators not getting compensated.