Matt Wilkins
@mw
The shit no one tells you about ecom: some people dont need to be sold or convinced, they need to be ready to buy Recent customers journey: - active on site (AoS): March 17 - AoS Mar 22 - AoS Mar 28 - AoS March 30 - AoS April 11 - AoS May 1 - AoS May 7 - AoS May 12 - placed order May 14
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Kieran Daniels
@kdaniels.eth
12 touch points
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Matt Wilkins
@mw
Could be more, idk how many times they were served an ad. Could’ve visited from another browser or device So interesting, what makes their journey so different from someone who lands on the site and buys in 1?
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Kieran Daniels
@kdaniels.eth
Sorry it’s “11 touch points” This is just the old adage about impressions value and conversion rates. The average is 11 touch points across 4 locations. Doesn’t mean that some won’t convert from less, but you can use this to model your ad spend. An old SaaS hack was to run cheap impression ads to users with no CTA for 10-12 sessions across whatever locations and then flip to high cost CTA ads after that to close them. This works still. You pay close to nothing for the impressions and then pay to close vs running expensive ads from the start.
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Matt Wilkins
@mw
Ahhh interesting ty
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