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https://paragraph.com/@afaik

And you can associate the cost with a face and name.

I made up “charismatic costs” from charismatic megafauna. Same concept. People like the T. rex and they like to feel for the guy who worked at a factory for 30 years before it got shut down. There’s something super compelling and ominous about nuclear that’s not there for other stuff

Interesting comparison! Similarly offers mass benefits but comes with some centralized elite governing access

Charismatic costs. 

Concentrated, identifiable costs that stick in a persons brain vs unnamable distributed benefits. 

Nuclear vs fossil fuels, free trade vs protectionism

This could be the campaign… lean into people’s direct fears and name them. Humanize them in a way that feels more approachable.

Makes me think of this French wind energy campaign

This could be the campaign… lean into people’s direct fears and name them. Humanize them in a way that feels more approachable.

Makes me think of this French wind energy campaign

https://youtu.be/Bl7xl3IiAqE?si=MaeEMCMv_u20Inc8

One accident or malicious action and (damn sure that’s a possibility) will pretty much ruin an entire country or region for as long as matters. Sure it’s clean energy of sorts if you’re discounting the toxic waste, but it’s absolutely got substantial risk attached