This could be the campaign… lean into people’s direct fears and name them. Humanize them in a way that feels more approachable.

Makes me think of this French wind energy campaign

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This could be the campaign… lean into people’s direct fears and name them. Humanize them in a way that feels more approachable.

Makes me think of this French wind energy campaign

https://youtu.be/Bl7xl3IiAqE?si=MaeEMCMv_u20Inc8