Obviously the CEO of a beer company has an interest here, but this analysis of declining alcohol sales rings true to me. There’s been this running narrative about more health conscious consumer patterns leading people away from booze but I have long suspected it was about an addictive replacement, not greater discipline. Reasonable people didn’t need the latest science on the cancer risk alcohol poses to realize drinking a lot isn’t good for you. Staring at a screen is a lot better for your liver but i have a bad feeling about what this trend implies about human socialization and the broader impacts on our society.

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i think there’s also a shift towards more vaping and cbd/thc infused drinks have eaten into the share of alcohol sales. 

these are seen as more socially acceptable compared to alochol.