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Kevin Rose: There's a couple things here. I'll try and be as kind as possible, but I do believe the days of unpaid moderation by the masses doing all the heavy lifting to create massive multi-million person communities has to go away. I think these people are putting in their life and soul into these communities, and for them not to be compensated some way is ridiculous to me. And so we have to figure out a way to bring them along for the ride. And Substack is doing that quite well. Patreon's doing that quite well. I mean these are, and they should have more ownership over their communities. It is crazy to me that the creator of wallstreetbets lost the copyright case against Reddit because Reddit went and copyrighted that term that somebody in the community created. And it's like in my head, we should be going out and trying, helping them copyright these on their behalf. They've added tremendous value to the network in terms of millions of users. That's part of it. The other part of it, on the ad side, I have a lot of top podcaster, like big podcaster friends that I mingle with. And the one thing the podcasts get right that is so important is when you are a Tim Ferriss or Rogan or any of the bigs that are out there, you get to say no to anyone that doesn't meet your values. You can say, "I don't want to do that brand." It is so weird to me that an unnamed advertiser can randomly pop up in your community that you didn't approve to get in there. So if we could put more power back into the community, now you have community buy-in at the ad level if they are a type of ad unit that says, "I believe I'm in the gaming community, yes, that is the best mouse in the world. Let that ad come in here," and then figure out if you are partaking in that part of the system, how we can build the rails behind the scenes to make sure that we spread a little bit more of the compensation universally amongst the ecosystem so that they can do great things with their community and turn these moderators into unpaid labor, into more director of vibes and just make them real champions for their community. @pichi @inceptionally @sahil @humpty.eth 2 replies
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